Facebook marketing is one of the essential tools that every business owner can use to grow their business. Like many other leading social media platforms, Facebook is a fantastic hub that collates many active users. To vigorously market your business on Facebook, you need to understand its unique positioning and how it differs from other platforms. Various media have their etiquettes, and one should not use the same marketing strategy for print on media and vice versa. 

In the same light, you are not to market your business on Facebook the same way you do on other social media platforms.

Facebook is one of the largest audience capacity social media apps and a great place for startups to explore a broader client base. It is ranked as the world's most visited social media platform and encourages quick engagement.

Appealing content is one strategy every business owner should possess. The Facebook hub drives traffic to accounts with value-adding content that is fresh and relatable. 

Your business goal should be to reach as many target audiences as possible. 

Everyone cannot be among the list of your key customers, but the bigger, the better.

Facebook offers unique marketing tools to help you discover your key customers and put your product right in front of them. For maximum optimization, you should consider using as many tools as possible.

If you are looking to use your Facebook platform to grow your business, this guide is definitely for you.

Facebook has created a wide range of subsections that helps bring together individuals, businesses, and organizations from across the globe. From Facebook pages to the countless groups and powerful advertising tools, its advantages cannot be over-emphasized. A solid online presence on Facebook can help your brand gain the stability it needs for intending prospects to patronize your business.

Starting can be a challenge owing to the numerous tools available for business optimization. Below are six powerful ways to everyone that is looking to make progress should follow. 

1. Create an attractive business page

It is always advisable to keep whatever has to do with your business professional. In other words, this means you should have a separate business page from your account.

A page is like a website, but the only difference is that it is hosted on your account. It contains details about your brand, what you do, and how best your target audience can get to you. 

Unlike friend requests, a prospective client can either like or follow your page. And that is why it has to be well organized to wield enough power to attract and retain them when they come around.

It is noteworthy that brands cannot keep tabs on your updates unless they follow our business page.

You might be wondering what setting up a business page entails; these are the easy steps to follow.

• Sign up

Most of us have plausibly signed up for one thing or the other on social media, and this isn’t any different. You can either sign up with your page or start the entire process from scratch.

When you visit https://www.facebook.com/pages/create, click on the type of page you want to create. Next, fill in the available fields, such as name, category, page description, and click the 'create' page.

• Add photos

Pictures increase your brand credibility, so ensure to upload a profile picture and a cover photo. Most preferably with your business logo. It is essential to use high-quality pictures. The reason is that it will give your page a feel of professionalism. Using dull or blurry pictures makes your page look outdated, and this is not a healthy first impression for your prospects. Once you have decided on what photo to use, click on the 'save' option.

• Create a username

 A username gives your business identity. Just like your personal name, your username is how your clients will source for you on Facebook. Your username should be similar to your business name to avoid the confusion of redirecting them to other accounts with a similar name. Once this step is done, you'll automatically see @create username just below the page name; click on it to create and save.

• Enter your information

 Facebook is enriched with many page customization options. It's crucial to attach as much information as possible about your business. These may range from your business name, contact, address, website, business hours, products, e.t.c. Creating a description of what your product or business is about is equally important. 

Adding other categories will help your brand gain more visibility in relevant search results. Using keywords is a necessary strategy when creating your page. This serves as an indicator to Facebook and readers on what your page is all about.

• Tell your story

There is nothing as involving as a story. Although you may have filled out relevant fields during registration, giving a background story about your business or product is essential.

• Create your first post

A page without a post that is attractive to its target audience will not only look unserious but will also be ignored by many. It is essential to make at least two to five posts on your page before inviting people to follow or like the page. Your first post on your page could be a simple introductory message, picture, video to a link, or anything that you feel may resonate with your brand.

2. Post regularly on your page

There is no key ingredient for business growth as consistency. Using a Facebook business page is only effective if you post regularly and respond to comments, questions, and reactions on your post. This prompt response gives your followers the feeling that they can relate to your brand. It is vital to post things that are of good quality content.

It is advisable to share behind-the-scenes information and photos about your product. This will exhibit transparency before your followers. 

Experimenting between posts can give you the insight that you need to know what your customers like, especially when you are still getting to know your target audience. Using the Facebook poll can also be a great tool to determine what your audience is interested in seeing. Facebook insight is a free tool for all businesses. It shows valuable information, such as how many people are reacting to your post and its reach.

The Facebook publishing tool is another alternative for extremely busy people. It can be used to schedule your posting routine. It helps you streamline your posting process. 

3. Engage your followers 

The Facebook algorithm favors a post that has great audience engagement. So before you post, you need to ask yourself if your post will create adequate audience engagement it needs. As the means implies, Facebook is a social media platform, so you should keep your activities social. Although, it’s a business page. Respond to questions, concerns, and contributions of your followers.

4. Leverage friends of fans 

People are likely to try out a product or service if someone they know has used it and can attest to it. Polls and answering questions asked by your followers can foster interaction. Your customers are your best advocates, so ensure they are saying the right things.  Humans are lovers of gifts, encourage more profile visits by giving a small discount to anyone who does. Give away is also a great way to increase profile visits and followership. 

5. Give Facebook ads a try

If your brand is having issues growing fans organically, you should give the Facebook ad a try. There is no difference between a regular post and a promoted post, except that a sponsored post targets more audience and reaches more people.

6. Start your own Facebook group

 There is nothing as interesting as building your online community around your products and services. These groups may be directly related to your business or channeled around a cause relevant to your business.

Post your group's content on other groups to get visibility and traffic.

For doing this, we highly recommend you utilize our Tool GP Group Poster.

7. Use other Facebook Marketing Features to grow your business network

These features include Facebook live, Facebook video, Facebook stories.

Facebook Live is a form of video call that enables all your users who tune in to your call to view what is happening at the moment around your business environment. 

• Facebook video

Video consumption is one of Facebook viewer's favorites. You can leverage this tool to get your content in front of your prospective clients.

• Facebook stories

This is a user feed that disappears after 24hours of upload. People are constantly interested in original and innovative, so post as often as possible to keep your audience informed, entertained, and engaged.

8. Have a working plan

Adequate and effective planning helps you know what is next to accomplish.  

Organize your posts in a calendar that should be monitored by you or any of your team of experts. This also helps you recognize and celebrate important holidays, sales announcements, e.t,c.

9. Grow your business in real life

 As much as you want your followers to be the most active Facebook users, you should also consider facebook marketing activities that boost your page while your followers are on their phones or computers. 

10 Create a natural human voice for your business

The best forms of content to read sound natural like you are having a normal conversation. It is equally vital to cut down on numerous technical jargon, as your target audience may not be experts in your field.

CONCLUSION

Every business requires patience, hard work, and consistency. Your Facebook page is an arm of your business growth tools and should be treated with premium dedication. Apply the recommended Facebook Marketing Strategies in this article and keep track of all the activities performed on your page. Thanks for reading. 

How to Use Facebook for Businesses
You must have probably heard of how social media platforms like Facebook are helping brands meet their set goals, and you think it is high time you take your business to the doorstep of your prospects through one or several of these mediums.

What may seem like a challenge now is where and how to start. For a fact, an active Facebook business page can help your brand connect with its target audience and offer a range of services. It also increases your brand awareness and positions it as a credible source before your target audience.

With almost 3 billion users, Facebook is one platform that can help both small, medium, and large brands meet their social media marketing goals.
Before you jump straight into opening a business page on Facebook, you need to be sure to include basic contact information concerning your brand and then try to engage with your followers. Why? It is simple. The more engagement, the better are the chances of having your business noticed by your target audience.

In this article, we will talk about the benefits of Facebook pages, how to create a Facebook page, and tips that will help you improve your social marketing strategies so that they can reach a much larger audience.

As a small business trying to gain grounds and generate leads, you might be missing out on opportunities if your business is not on Facebook. Reason being that Facebook provides small companies with a couple of ways that they can promote their products/services, increase their customer support, and so much more.

Before we dive into giving you the tips, first, you have to know that it may be challenging for most businesses due to several rules guiding Facebook and how often the algorithm changes. But don't worry, it's not rocket science. You can turn this platform into the perfect tool for targeting your prospects through various sponsored campaigns with the right strategies.

WHAT IS A FACEBOOK BUSINESS PAGE?

A Facebook Company page is a free web page that gives companies the golden opportunity to push their brand to its peak. But with lots of businesses present on Facebook, you will need to put in what is required to make your business page stand out from the crowd.

WHAT ARE THE ADVANTAGES OF USING A FACEBOOK BUSINESS PAGE?
There are lots of benefits that your brand can gain from you doing business on Facebook.
Some of which includes;

1. List basic contact information.
   This particularly helps people that are either not fully aware of your business services to more about it, get crucial details such as when your phone line or storefront is open, and so on. A Facebook business page serves as a one-stop-shop for listing information of this type.
   
2. It will help in engaging new and existing clients
   Not all of your target persona will be privileged to see all that happens inside your business. But with a Facebook page, you can give them hints such as shots from behind the scenes with your team of experts and a general overview of your company activities. It can also serve to keep your followers up-to-date with the latest product, discounts, offers, and other things.
   
3. It will help you know your audience.
   Facebook for business has embedded tools that will provide the assistance you need to determine your target audience's demographics accurately. With that information, you can now make a more informed move and develop better strategies that will help you reach your prospects.
   
4. It will increase your web traffic.
   Do you know that you can increase the amount of traffic that comes to your website by simply linking your company's website to your Facebook business page? It works like magic! If you can get more people to your website, it means the chances of these people having to read the in-depth descriptions of your products and services will also be more significant. Not forgetting the fact that some of these visitors may see what they like and patronize you.
   
5. It will improve your brand's SEO.
   Your Facebook business page not only improves your social media presence but is also a way to boost your rankings in search engine queries. It is equally helpful in terms of passing vital information concerning your business to your target audience. Here you can discover more deeply about Facebook Page SEO
   
   

HOW TO CREATE A BUSINESS PAGE ON FACEBOOK FOR YOUR BRAND
Now that we are through with the benefits of having a Facebook page, it is now time for us to share tips that will guide you into creating one for your brand.
The steps are as follows;

1. Create your Facebook business page.
   Setting up the right account is the first step in creating a Facebook business page for your brand. Note; it is a Facebook page that you are making and not a Facebook profile. Unlike the Facebook profile for strictly sharing personal information and photos with friends and family, Facebook business pages are public profiles that allow businesses and public figures to connect with their target audience, fans, and customers. Compared to Facebook profiles, users need to hit the like button on your page before seeing updates from your brand on their timeline.
   
2. You will need to answer Facebook's questions.
   To create a business page on Facebook, you will need to have a personal profile and follow the instructions. Facebook will ask you questions such as a category they will use to describe your page, the business page name, address/location, business line (s), and other pieces of information. It would be best if you considered including as much information as possible to enable your customers to navigate and learn more about your business.
   
3. You will need to add a profile and cover photos.
   Facebook will provide you the option to upload both a profile and cover photo for your brand. It is necessary to upload crystal clear and professional images to help attract and improve your brand's content engagement.
   
4. Properly fill in all page sections.
   There are many sections that one can choose to add to their Facebook page, but you need to note that not every section will be appropriate or required for your business. Below are some that you need to fill.

Home
All your updates and posts will be viewed here because it is the first page that anyone who visits your profile will see.

Events
This is where you get to enlighten your target audience concerning upcoming events of your brand. After you've created an event, you can invite people and share crucial information about the event.

Community
This is where you will see photos, posts, and videos from your customers. It is also a section where your target audience can learn and interact more with your brand.

About
The most crucial section of your Facebook business page is the About section. So, you will need to accurately fill in your brand's address, website URL, contact information, and business details.

Reviews
Under the Review tab, your clients have a chance to write a review concerning their experience with your brand and make recommendations. You can hide the section in settings, but it's not advisable to do so because it will help boost the credibility of your brand.

Services
This is where you will get to showcase the services that your brand renders. You can equally choose to add any vital information such as your specialty, pricing, etc.

Note; you must fill in as many sections as you can as it will help keep your target audience engaged and informed.

TIPS TO IMPROVE YOUR BRAND MARKETING STRATEGIES
Creating a business Facebook page is not the only job required to attract and keep your target audience glued to your brand. You need to create content!
Below are some ways that you can use Facebook to market your products and services.

1. Respond to messages.
   You can use your Facebook messenger to respond to messages from your clients. Not just responding to messages alone, but also replying on time as Facebook has tools to monitor response rates so that your customers and prospects can know how soon to expect an answer.
   
2. Use analytics to monitor campaign success
   The Facebook insight will provide data on the actions taken on your page, the number of views that it received, its reach, the number of engagements with your post, and a lot more. The information that it displays will help you measure the efficiency of your campaign.
   
3. Know your target audience
   While promoting a post on Facebook, you can target specific demographics, interest groups, and locations. If you want your Facebook ad to run successfully, you need to know your target audience beforehand, as it will make things easier to reach them.
   
4. Offer giveaways
   Driving organic traffic on Facebook can be challenging, but doing giveaways and contests can help to some extent. Before you create a contest or do any giveaway, we advise you to study and strictly follow Facebook's rules, or you could get in legal trouble.

CONCLUSION
Engagement and personalization are among the priorities of social media platforms like Facebook, so take advantage of it and communicate with your prospects in such a way that it resonates with them. Also, remember always to be consistent with your brand voice.

Additional Tips
Discover how to publish your Facebook Page Posts in multiple Facebook and LinkedIn Groups fully automated.