The Must Have Blogger Outreach Tools to Minimize Your Marketing Efforts
As a brand, there will be times where you will need bloggers for either guest-posting, link-building, or any other reason that may require their service. Blogger outreach tools can tremendously ease your burden because they will help you discover relevant bloggers that will benefit your brand and build an influential contact list while running an outreach campaign at the same time.
Some blogger outreach tools will only provide integrated services for your business. But there are there other blogger outreach tools that will also help you with analytical data to check the performance of your outreach emails and better the rate of engagement.
If you have been searching for blogger outreach tools that are reliable and efficient, worry no more because, in this guide, we will be sharing a list of them.
13 Blogger Outreach Tools
The following are tools that you can magnificently use for your blogging outreach campaigns:
Linked Assist One common challenge that most bosses encounter is not knowing how to generate leads on LinkedIn. Another challenge is how to convert those leads to customers. That is where the Linked Assist - LinkedIn Automation Tool steps in to bridge the gap between your business and its prospects. It's ideal and highly recommended for professionals, marketers, and recruiters.
Gp Group Poster With the GP Group Poster tool, you can ensure that your posts are published evenly to your target audience. Again, this tool will also help your brand increase visibility before your prospects. What's more? GP Group Poster offers world-class support through email or live chat, making the process of building a rapport and securing a lead an easy one. This Tool is very powerful and it is also listed on the worldwide biggest marketing software marketplace called AppSumo.
MuckRack This blogger outreach tool is a communications and PR software meant for both digital content marketers and PR executives. MuckRack software can also help you to discover bloggers, freelancers, and journalists. This specific tool helps you monitor crucial content for some keywords. If you are out to build and maintain a solid blogger outreach list, then this is the tool you should choose.
BuzzSumo Outreach Tool The BuzzSumo tool is one of the most famous blogger outreach tools that any business owner can use to create and engage a list of influencers. This tool will also do a thorough search for influencers based on various KPIs and provide you what you need when analyzing and assessing these influencers. It will give you the chance to follow and add these influencers directly to your social media list. Most bloggers use BuzzSumo for a lot of things.
Some of which include researching the blog post's titles and then closely watching the performance of each content on either a social media platform or a search engine. This is so powerful to discover top-performing content in just about any field. The moment you can trace the most famous content in a specific niche, what you should do next is to reach out to the relevant party, make a formal intro of yourself and then make your pitch. Below are vital features that come with BuzzSumo: Filter by types, like different brands and influencers. Filter by location, and that is your only desire to focus on one area. Find top content based on the number of times people share it on social media networks.
The Yesware Tool Yesware is one tool that permits the automation of email scheduling during your blogger outreach. This tool can create several campaigns and reach out to bloggers through emails. You can also get to personalize some of the emails that will be sent out through personalization placeholders. You will also be able to keep track of the performance of your email campaign and rate of engagement.
Buzzstream Outreach Tool With the Buzzstream Blogger outreach tool, it's now easier for you to connect with several influencers and build a rapport with them. In this very tool are several embedded blogger outreach templates that have scope for personalization. Buzzstream is not very different from the other tools that we have already mentioned on the list; however, it has distinct features to attract a large customer base.
As you surf through a search engine, you will be able to add some bloggers and other fascinating social media profiles. You can equally save vital information that you will use later on. Once uploading a list of customized URLs, the BuzzStream tool then steps in and handles the remaining work for you. This can also come in very handy if you're among those that spend a lot of time on blogger outreach.
It has all of the features that you should expect while also providing the ability to streamline many steps of the outreach process.
The Klear Tool The Klear tool gives you a massive competitive edge to discover and connect with bloggers from different niches. This tool will present detailed blogger analytics that will help you evaluate and choose the right blogger to help your brand grow. Klear also offers a range of integrated communications platforms that allow us to manage every other blogger relationship through one platform successfully. The Klear tool is an easy way to locate important contacts in the industry that you serve.
The Ninja Outreach tool This is one massive influencer database that allows you to organize and run an automated email outreach and link-building campaign, content promotion, guest posting, and any other thing you have in mind. The ninja outreach tool also helps you monitor conversation history and open rates for whatever email campaign your brand is running. Another thing that distinguishes this tool from other tools is that it provides a platform for all users in every part of the world. And it does this regardless of their location and whatever language that they speak. Below are some of the things that this tool offers; It will help you personalize your templates With this tool, you can customize awesome templates using its accessories.
Automatic Email Outreach The challenge that most business owners face is not having enough time to take care of everything. The ninja outreach tool is designed in such a way that it will help you save time. Additionally, it will help you keep an eye on open clicks, replies, and so much more.
It will help you track your email statistics, and instead of wondering which template will help you generate the best response while running your ad campaign, you should be more focused on those who are most interested in what your brand has to offer. This will help monitor your open rate, reply rate, and click-through rate.
The Traackr tool The Traackr outreach tool influences relationship management on different platforms and helps you connect with influential people effectively. It's also a tool that will help you keep an eye on influencer activity and creates an avenue to connect and communicate with prospective influencers at the right time. It will equally help you measure the impact that these influencers have on your business. Your outreach efforts will become a lot more organized while using this tool. It has a variety of filtering options and will also assist you in importing existing contacts.
The Group High Outreach Tool With over 50 million websites in Group High's database, it has become relatively easy to discover relevant bloggers and blogs that will push your brand forward. There is also an import engine embedded in this tool that lets you build a long list of bloggers with the click of a button. You can also use the embedded email outreach template to contact bloggers through a personalized pitch.
The 'Follow Up Then' Outreach Tool This is one blogger outreach tool that is automated for email follow-ups along with your regular email outreach campaign. It requires you to include this tool whenever you want to send outreach emails to several prospective bloggers. What the tool will do afterward is follow-up at a particular set time and assist you in getting more positive results from your outreach.
The Pitchbox Outreach Tool This is a content marketing and influencer outreach tool that every brand needs to have in the toolbox. Not only will it help you discover bloggers that will impact your business positively, but it will also help you conduct effective outreach and do the work of following up efficiently.
Below are some of the key features of the Pitchbox outreach tool It will help you in prospecting- it will help you discover relevant and targeted opportunities such as contact info, social media profiles, website URL in whatever niche you serve. It will also help you scale your outreach- with the use of its template; you can send more personalized messages that will increase your response rate. It will keep you up-date with what's working and what is not so that you will know what areas you need to improve.
Little Bird The little bird outreach tool is a powerful tool that can significantly assist you in locating expert bloggers and any relevant topic on Twitter. It will also help you connect socially with these bloggers before you proceed to send them a pitch.
CONCLUSION Feel free to choose whichever outreach tool that you feel will give your outreach campaigns a major boost. Whether you're on a mission to find a blogger that offers services that will push your brand forward, need to build a relevant contact list, or you need to run one or several automated email campaigns one or more of the tools that we have listed in this guide will help you out.
Top 16 Phrases That Boost Engagement on Facebook
The famous saying that the 'pen is mightier than the sword' couldn't have been saying better regarding Facebook marketing. Do you know that your choice of words plays a significant role when it comes to audience engagement?
Some words have powerful, persuasive qualities that act as the missing puzzle which encourages people to either like, love, comment, or share on Facebook. To get ahead of your competition, you need to know the words that are persuasive enough. Not just that, you will also need to understand how to use them in a context to generate high engagement. Over time, you will accomplish a whole lot without stress once you get used to doing this.
In this guide, we will share 16 phrases that you can add to your posts to Boost Facebook Engagement on every post you make on Facebook.
Phrases That Boost Facebook Engagement
Check it out
This is one of the most straightforward call-to-action (CTA) that you can use to boost Facebook engagement. It's also very effective when getting your target audience to do something that you want. It doesn't matter what content or update you use the phrase; it is one sure-fire way of urging Facebook users to connect with you and dig a little deeper to learn more concerning whatever is being discussed. So, whether it's a new blog post that you want them to see or you want them to visit your website to find out more, this phrase goes a long way in convincing your prospects.
Humans are generally curious, and the undying quest to learn and know more concerning what interests us is what makes this phrase so powerful to include in your blog post. The zeal to always be in the know and better understand is why you should have this phrase in your posts to spike engagement and traffic. This is why there seems to be an explosion of content online talking about "how to" know this or know that—starting your blog post or Facebook update with "how-to" is an excellent way to spark the attention of your target audience and get more clicks.
"Most" is one word that suggests that something is in an extreme state. Such terms usually get people fascinated, and that is why you need to include them in your posts to boost Facebook engagement. This thing about humans makes them always want to see how far something can be taken, e.g., limits. Research has also shown that this phrase is highly effective when grabbing the attention of your potential clients and more. It can also persuade them into taking action that will increase engagement.
Click to learn more
This is one way to motivate and educate you're the knowledge seekers that fall within the range of your target audience. Research has shown that the word 'learn' is one of the most powerful words marketers and bloggers can use to compel prospects to engage more with your content. It is also another way to get the most Facebook user to take notice of your brand.
This phrase can come in handy when it comes to boosting engagement on Facebook and other social media platforms because a lot of us love the feeling of getting to have access to something that appears rare. It doesn't matter if it's access to learn more on a topic, access to a free launch, or get a product ahead of the public; this phrase is sure to give your posts a significant boost in the level of engagement it receives.
Daily, we come across tons of often mediocre or bland content, which triggers the desire to search for excellent content that stands out. Including the word 'remarkable' in your blog post can make all the difference. You can equally use the term to create more attention on the post you want to go viral. It will similarly help distinguish your content from others that are struggling for attention.
Will Amaze You
Adding this phrase to your context will often evoke a strong emotional reaction from your target audience. It would be best if you remember that people want to be completely blown away by amazing things so that you can take advantage and chip in this phrase every once in a while. It will go far in sparking their curiosity levels and increase excitement.
Will Inspire You
Is there anyone who doesn't want to be inspired in a world that is often bleak and negative? We guess not. People constantly seek positive things that energize and refuel them, so know when to include such a powerful phrase in your content to increase engagement. For instance, you could use it in a post that says something like "7 random acts of kindness that will inspire you today."
Will Surprise You
Emory University and Baylor College of Medicine made a study that the brain becomes instantly 'turned on' anytime that we get to experience pleasurable things that we were not expecting. Knowing this, you can now add this phrase to your Facebook update to get more clicks, shares, and comments.
"Would you wear this?" "Would you ever do this?" However you choose to use this phrase, it can massively boost your engagement, and this is because it has a way of getting your target audience in on the action. The phrase often tries to find out people's stance concerning a subject matter and is an effective way to get them interested in whatever topic you're discussing.
The Most Amusing
When you step aside and give the massive number of shares that most funny contents get both on Facebook and all other social media platforms a thought, it only tells you that sheer amusement can equally catalyze engagement. Amusement, sometimes, is all you need to keep your target audience entertained, so include a phrase such as 'the most amusing' to increase engagement.
The Best Deals/Offer
Bargains are almost everyone's favorite, including the wealthy. We could say, 'everyone loves a good bargain.' Bargaining for something before we pay for it has a little way of making us feel both smart and savvy. It's also a means of enticing people, so try to include phrases such as "best deals or best offers" in your updates to boost Facebook engagement.
In a world where virtually everyone has an opinion concerning almost everything, there are bound to be many uncertainties. Therefore, there is a tendency that more people will most likely react or respond to concrete and definite things. Your Facebook target audience needs to be assured that something you say will improve their lives up to expectations. So, if you're confident about what you say, you can use this phrase to increase engagement.
Regardless of how smart or tech-wise, we become as we advance in our career, being polite will often work things in your favor. It can also increase your likability. Who knows, it could also be that requires to warm your potential clients up to the idea of engaging with your post. It's one good etiquette that can help you drive traffic.
Saying things such as 'tell us what you think concerning this or that' or 'tell us about a similar encounter' are good ways that you can encourage people to give their two cents. Including such phrases in your Facebook updates can make a lot of difference when you're trying to get your target audience to leave a thoughtful comment or share their opinion concerning a topic.
It's not enough to patch a couple of words together and then hit the publish button and then hope it engages your audience. It will help if you strived to make a difference with the words you use in your posts, and terms such as "imagine" can be used to catapult your prospect to a new realm of imagination where all things seem possible. When drafting the introductory part of your blog post, you can say something like 'imagine getting 20 fresh links from reliable blogs in one month'. Note; this phrase must not be used in the introductory part of your post. If you notice that it does not have a natural flow in your headline, you can try moving it to either a paragraph, subheading, or conclusion.
CONCLUSION With Facebook having one of the most significant social media traffic daily, everyone who wants to make a difference must understand the fundamentals of boosting engagement. The 16 phrases that we have drafted in this article act as psychological triggers that have the power to flip a passive audience into a highly engaged one.
7 Tips That Will Help You Reduce the Cost of Your Facebook Ads
Undoubtedly, Facebook ads one of the surest means of getting your brand right in front of your target audience. You can carefully handpick your prospects based on their area (s) of interest, demographics, etc.
How effective are Facebook Ads? The answer is very effective, but what you need to watch out for is a costly mistake that most beginners make when applying the strategies we will soon share.
Before you dive into paying for a Facebook ad, be sure that you have read, understood the tips in this article. The reason we are saying this is so that you will be as careful as you can; otherwise, you can easily spend a ton of money on Facebook advertising with nothing to show for it.
There are so many metrics that every business owner can use to get their products and services before their target audience, and one of the most efficient ones is the cost-per-click (CPC). Cost-per-click is one that certainly helps you keep your wallet in check.
This guide will talk about CPC and how you can use it in your Facebook Ads campaign.
Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click
CPC is an acronym for cost-per-click, and it is the cost that you will pay for every click that will come to your ad campaign on Facebook. Asides from the content of your ad, other components can equally affect your Facebook CPC. Some of them include;
The relevance of your Ad and its quality This means how your target audience will react to your advertisement whenever it shows up on their timeline.
Ad targeting: This is who will see your advertisements.
Ad placement: This is where all your adverts will be displayed on Facebook, for example, newsfeed, mobile, sidebar, etc.
TIPS ON HOW TO CALCULATE FACEBOOK ADS CPC
Facebook says you can calculate your CPC by dividing the total spending by the total number of link clicks. When you finally decide to choose a CPC advertisement campaign, what it means is that you will pay for Facebook ads whenever a prospect clicks on one of your ads.
Let's talk about a CPM campaign and what it means. CPM campaign means that you will pay for every 1,000 impressions that your advertisement will get. In other words, it means that you will pay for the number of times that your ad is viewed, and it doesn't matter if your prospects click or engage with your content or not. You will still be charged if even your target audience only views it for a few seconds while scrolling through their feeds.
CPC VERSUS CPM
WHICH OF THEM IS EASIER TO MONITOR?
Opting for either CPC or CPM as your primary Facebook campaign that you want to succeed with is purely dependent on the primary purpose of the campaign. If you aim to create more awareness for your brand and top-of-funnel members, you should go for CPM because it's easier to monitor and yield better results. But if your brand aims for conversion and lower-funnel users, then you should go for CPC. The overall aim of each campaign should be to drive more clicks to your website without having to continually pay a considerable amount of money for each of those clicks. So, if you want to avoid wasting money while getting the best, you first know what you aim to achieve with each campaign and then choose the best metric between the CPC and CPM that will help you achieve it.
TIPS ON HOW YOU CAN REDUCE YOUR FACEBOOK ADS CPC
Reducing customer acquisition costs is one of the best tactics that you can use to increase profitability for your brand. Below are seven procedures that will help you reduce the cost of your Facebook Ad CPC.
Explore with different ad campaign objectives This method is one of the most useful tools to succeed with a Facebook PPC Ad campaign. With this strategy, you can consistently lower the cost of your CPC through the conversion objective. Still, when you notice a low funnel conversion in leads or purchases, you can switch things up a bit while maintaining all the valuable historical data that has to be of good use to you. It's the ultimate guide that will set your brand up for future tests and success.
Ensure you optimize your ad targeting For you to successfully optimize the CPC of your Facebook ad campaign, you will be required to come up with a highly targeted strategy. Instead of leaving Facebook to choose your target audience for you, you should do so yourself to select those that best suit your brand. You can decide to segment your prospects and then create ads that focus their attention on the needs of these prospects. Once it's done, you will find it easier to allocate the proper funds to get you the desired result. This strategy will come in handy when running several ads and don't want your target audience to become overdosed on your content. Targeting an audience that is more specific with a relevant ad is a highly efficient way to optimize the CPC of your campaign. To also get a strong visual focus, use professional and high-quality photos. Such quality photos will help your ads perform better.
Cut down on overlapping target audience While building your Facebook Ads campaign, aim to keep audience overlap at its lowest minimum.
One mistake that most people, especially content marketers do is creating several ads where things are very similar except for a few factors. Doing so will not do your CPC much good.
Include enough images and videos If you want to achieve better results, you have to include an attractive photo accompanied by a creatively done description. You can also try the A/B testing to know which creative concepts will yield the best results. After trying out a series of creative, you will discover that some of them will instantly become a money-making honeypot for your brand. For the fact that most Facebook users scroll through their newsfeed aimlessly several times in a day, those creative images and videos abound to pop on either their mobile or laptop screen with just the appropriate amount of color contrast. The colors will significantly help capture their vision and increase the chances of getting them to click on your ad. For those using video, the chances are even higher because of the Autoplay feature.
Analyze your brand's estimated action rate EAR stands for estimated action rate. Remember to always focus on your desired goal (commonly clicks or conversions) whenever you have a cost-per-click campaign running on Facebook. Once you have chosen your campaign target, Facebook then steps in and uses its algorithms to display your advertisement before relevant prospects take the desired action. Your brand's EAR is also the possible estimation of your desired clicks on your ads. Adverts of high quality will always receive more actions from prospects than ads that are made casually. Try to increase the EAR for your advertisement once you're done bidding to estimate and then optimize the CPC rate of your Facebook campaign.
Don't forget the call to actions CTA stands for a call-to-action, and it's a way to entice your prospects into taking actions that will make them engage with your advertisement on Facebook. We know that it can quickly happen to get a little too descriptive with your Facebook ad to win the hearts of your prospects, but you don't have to go that far. Instead, entice them to click by simply including a strong CTA. So the big question will be, how do I get to do that? You can do that by using the 'tell a story' technique but don't forget to include suspense around the story. Another technique to win your target audience is to address some of the challenges that they are facing. You can tell them that they will learn tips and strategies to help them solve their difficulties when they click on your ad. But ensure you live up to expectations.
Focus on selling clicks instead of the product People often want to sell products instead of clicks because they believe it's the way to keep them in business. But it would be best if you learned how to think outside the box, so you should learn how to sell more clicks alongside your brand product. While running your ad, you can also highlight some of your prospects' benefits by patronizing your brand. You can also sparkle their level of curiosity by revealing a few advantages and then as them to visit your page or website to find out the rest of it.
CONCLUSION To optimize CPC on Facebook ad campaigns and other forms of advertising, you will need to have an in-depth understanding of your target audience; you will also need to empathize with them. Apply these strategies and rake in leads without breaking the bank and then thank us later.