Facebook groups are a fantastic way to drive free traffic to your website or other channels. Many group owners leave money on the table by not using traffic from their groups to get them into their mailing list.

Unfortunately, the fact is that a Facebook group is never truly owned by you. The highly unpredictable Facebook can instantly ban your account for reasons you weren’t even aware of, and trying to re-establish your account will be a brutal fight.

If you lose your Facebook profile, you might lose your Facebook group if you didn’t add a few other people as admins for the group. Whatever the reason may be, NEVER let yourself be quieted into a sense of contentment when you’re building your house on rented land.

Here are the main tips on How to Monetize Facebook Group and use it to build your business.

How to Monetize Facebook Group

1. Build your list

Have a link in your group description that points to a landing page where you're offering a freebie in exchange for their email. You'll get people signing up to be on your list.

You may also publish images, memes,  infographics, and videos that point to your blog posts. This will encourage people to sign up to read the complete article. If your content is too good to pass up on, many people will sign up.

Publishing freebie offers that links to your landing page to access the freebies will help boost sign-ups. After, it would be best if you used an email sequence to deliver even more value and promotional emails to get sales. This is one way to Monetize Facebook Group indirectly.

2. Inner circle

A Facebook group that acts as an 'inner circle' can be used to give a paid product. This is a technique used by many online vendors.

For example, suppose one buys a gymnastics app with daily exercises. In that case, they'll get access to the Gymnastics Insiders Facebook Group, and everybody can share bits of advice and ask for guidance from others in the niche.

This is interesting for many beginners who are always looking for guidance and help.

3. Sell Products and Services

The best way to produce sales will be to introduce products in your group with links leading members to the landing page. These could be your products or affiliate products. Personalize each post in a way to presell the product

 offer.

Keep in mind that you should deliver more value in the Facebook Group than selling. Finding the proper stability will be tricky, but generally, try to post four value-driven posts for every promotional post.

4. Monthly membership

Several Facebook groups charge members a recurring fee to be a part of the group; this will lend stability to your online business.

If the group provides benefits to helps members with their difficulties and aims, you can trust that they will move on paying every month to be a member. However, most Facebook groups are free, and you. should consistently deliver top and engaging content.

Commonly, members will not be happy being part of a Facebook group and paying for it if the content is not up to the norm. However, there are many groups to join. So, you'll constantly need to create excellent content.

5. Facebook lives

Use Facebook live videos to drum up attention in a future product you are launching or a product you promote. It'll be fun for your members to see who you are, and they'll trust you more.

Try to do live videos that are not longer than 5 minutes because it is easy to lose people's attention on social networks. Please focus on the video, keep it fun and presell the product.

6. Offer service providers and opportunity to advertise

Besides just offering products, you can create a group for freelancers. You will need to choose a niche here. If you are the owner of a large Facebook group, you can ask freelance writers a monthly fee to promote their services.

The key here is to select the excellent service providers, charge them a higher fee and limit the number to an amount that's not too high. Your main goal is that your paying freelancers get hired without facing too much competition.

A freelancer who is getting more gigs through your group will be more than willing to pay your monthly fee because your group acts as a lead generation form.

7. Drive traffic

Use your Facebook group as a traffic generation tool to send traffic to your blog posts, YouTube videos, and other content. The main goal here is to get the members in your group to be familiar with the content you share.

Later they will recognize you as an expert, and if your content is helpful, they will trust you and acquire from you. Try to avoid common Facebook Group Mistake. It's that simple.

Conclusion

These seven methods on How To Monetize Facebook Group have been tested and proven to work for many marketers. Would you mind choosing one or two strategies and focusing on them? That's the surest way to succeed.

Your Facebook group is more than just a group. It's a potent tool that can be leveraged to increase your authority, build your list, and ramp up your sales. Use it wisely.

The ability to generate sales from brand products is the main reason why people frequently think of setting up a Facebook group for business. Entrepreneurs want a group that has a vast marketing audience that is willing to listen and partake in whatever it has to offer.

Except you're completely aware that Facebook is a standalone marketing channel that can help your brand thrive. It is easy to join the rest of the world to think that having such influence is only about partaking in the power tussle with other competitors in your industry.

One of the advantages of having a Facebook page for your brand is that as a standalone marketing channel, it can help your brand get known quickly without the help of a blog or website. It is one of many benefits you gain from using the Facebook group, but you will need to nurture your audience from the grassroots to enjoy these benefits.

However, anything that it's worth doing is worth doing it well. It may sound easy to set up, but behind the scene is a pile of work requiring attention to achieve the ideal Facebook with engagements pouring in. But, at the end of it all, you will discover that it was worth the sacrifice.

Facebook Group Strategies

In this guide, we have put together a couple of strategies that you will need to follow seriously to achieve success with Facebook groups.
Before we list the tips that will help you keep your Facebook group active, below are some things that you need to know before you get started.

1. Create a Facebook group
   A Facebook group is the building block that you need to lay into the foundation for success. But you should bear in mind that there is a difference between a Facebook page and a Facebook group. While Facebook pages are used for marketing business, Facebook groups are used mainly for interacting with your target audience. In other words, marketing is the primary aim for Facebook pages, while Facebook groups are discussion forums with minimal marketing.
   
2. Your group should have at least 200 to 500 members
   The bigger your Facebook group, the higher the chances of increasing the engagements on each post. Aim to have between 200 to 500 members in the first month of creating your Facebook group. This is considered critical mass, and the moment your page achieves this level, it will start to grow by itself.
   Note; that your Facebook group will start growing by itself when it hits the critical mass point doesn't mean the entire work is over. If you become sloppy over time, your members or followers may exit the group.
   
3. Your Facebook group should be centered on a theme
   Shared interest is the main reason people choose to participate in most groups. Without a theme for your page, it won't be easy to gain followers over time. Again, if there is no theme, then people won't have anything to purchase from you.
   
4. Participation should be on request
   In other words, what we are trying to say is that your group should be closed, and people should only become a part of it on request.
   
   One might also ask if making your new prospects jump through hoops is worth it. The answer is yes! It's worth every bit of it.

How is it worth it? This is the next question that we know will follow through. The reason is that a prospect will feel a sense of exclusivity when they become a part of a closed group compared to when it's free for all. Having a closed group will help members develop a sense of responsibility and a respectful attitude if they genuinely want to continue to be a part of it. Another reason why you should opt for a closed group is that it will become easy for you to spot trolls and bots. Remember to keep the process of entrance accessible. And approve prospects into the group as soon as possible.

5. Every new member should be welcomed by their name
   So you've closed the group, and people have started lining up to be a part of it because your group has something that they find interesting. One way to make them feel at home and loved is by giving them a personal shout-out when you have approved their request. This is will also make other members recognize them and build a rapport around them. Over time, some of your members could also personally invite their friends and loved ones to be a part of the group, which will increase its level of engagement. Another way to increase engagement is by asking the new members to say something brief about themselves and what they look forward to seeing in the group.
6. Get other admins on board
   One tree, they say, cannot make a forest. If you want to build a group that will stand the test of time, then you will need to engage/hire other admins. If you don't have anyone in mind, choose a member of the group. If the group generates income, offer the admins some compensation for the time and effort. If a group doesn't generate money, compliment them for their effort by giving them a shout-out. This will work to strengthen them.

Now that we are done with the basic things you need to know while setting up a group, it's time for us to share tips that will help you keep the page running and active.

TIPS FOR TO KEEP YOUR FACEBOOK GROUP ACTIVE

1. Encourage intense discussions
   It's sensible to keep a close watch on your group members to ensure that no one goes astray or discusses things that can lead to conflict among other members. But then it does mean that you need to clamp down on every intense conversation or topic of discussion raised in the group. Remember that topics are part of the things that will keep most people interested in your group because they will allow them to jump in and share their thoughts. Again, bear in mind that things might get controversial at some point, but as long as it's within the laws of the group and interests, it should be encouraged. You can equally remind members of the group to turn on the notification button to stay up-to-date with such discussions.
2. Set the standard
   Without rules, people will do and say all manner of things that are irrational and unreasonable. So curate rules that members of your group should abide by and remind them of it regularly. It's also vital that you remind them of the existence of such rules often because, without rules, some group members may tend to use them to advertise their product rather than contribute to the value of the group in general.

Some people think rules are meant to be broken. So you should expect that some of your group members will cross that line once in a while. When they do so, send them a private message and let them know they erred. But if they break the rules again or often, it's a sign that it could be intentional.
You can then implore strict penalties or punishments such as a ban etc.

3. Carry everyone along
   People who are on your Facebook but not on your page could quickly feel left out. If you have room to spare in your friend request list, invite some of the members of your group who are very active to be a part of your page.
   Why will this be beneficial to your Facebook group? First, it will work because people feel a special connection to your brand when you both follow each other.
   
4. Schedule regular discussions with your group members
   If you seriously want your Facebook group to remain active with more prospective members willing to join, you have to take this point personally.
   While welcoming new members, learn to encourage them to be more open and seek advice that can help them tackle their challenges.
   Having regular or scheduled discussions will have your members always come back without you needing to remind them.
   
5. Giveaways
   There are a few reasons why giveaways will always win the heart of your members, and some of them are as follows; Giveaways always feel like you're rewarding your group members.
   
   It will encourage them to constantly want to be a part of the group to win a freebie.
   You're directly or indirectly making them curious about your brand.

CONCLUSION
If you're starting a Facebook solely to generate money, then it might take a long while before you achieve that. But when you place value before cash, you will then be killing two birds with a stone. So aim at creating value first and then sell to them only when you've positioned yourself as a leader of thought.

Suggested Source for Facebook Group Automation