A fantastic way to drive organic website traffic is through Your Facebook group. Furthermore, they are less complicated than discussion to create forums and build a growing member community interested in the very same niche.
However, several mistakes are easy to make when you're first starting. Below you'll find a list of the most common Facebook Group Blunders you should avoid.
Not posting consistently
Facebook is so habit-forming that almost everyone checks it many times daily, and some people even several times hourly.
If you have a Facebook group, it's best to post at least once a day to keep it fresh and ensure engagement. Neglecting the group will make members quit or forget about it.
Not Scheduling your posts
While your group needs fresh content daily or at least once every couple of days, that doesn't necessarily mean that you need to log in to the group to post. You can batch these tasks and spend a day creating 7 to 10 posts and schedule them to go out daily (1 post a day). Your group will have new content daily without you having to be on Facebook every single day.
Not personalizing posts
Instead of just posting links to blog posts and videos, write a few words to grab the members' attention. Having a sense of humor helps because people want to be entertained. If you can't manage that, at least say how the post helped you and what they can learn from it. This will encourage your members to spend some time on the post.
Too much selling
Everything online revolves around value. People visit websites for information. They look at YouTube videos to learn something, and they join Facebook groups for peer support, value, and a sense of camaraderie.
Too many bloggers and marketers try to do too much selling (overpromoting) in their group without providing enough value first. It would be best if you struck the right balance here. Too much selling will leave your members with a sour taste in their mouths, and they'll start leaving.
Overscheduling your posts
While the scheduling feature is excellent and something you should leverage to save time, try not to overschedule your posts. Scheduling one month's worth of content is unnecessary because you'll still need to check in on your group once every few days.
Neglecting the group
As the group admin/owner, it's important to communicate with your members and answer their questions. They're in the group for a sense of camaraderie. A group is about people and relationships. You have to be there every so often so that the members don't feel abandoned. Make your presence felt.
Posting repetitive content
If you have several Facebook groups or pages and have the same people in these groups, posting the same content on all your groups/pages will annoy many members who keep seeing the identical posts flooding their feed because they're in these groups.
Ideally, it's best to get people in one broader niche group and delete the other groups. You don't need ten small groups about the same niche when one big and a good one will do (Of course, if you're in different niches, you'll need other groups).
Not removing troublemakers
There will always be a few toxic people around who rub others the wrong way in any group. These are the usual complainers and whiners who get offended by anything and everything. They're usually the most vocal of the lot and will make everyone roll their eyes.
As the admin, you'll need to be firm and tell them to be positive and contribute to the group or stay silent or leave. If they insist on being problematic, remove them from the community immediately and mercilessly. Leaving them inside the group will create hostility and a bad vibe in the community.
Not allowing the opportunity for growth Depending on your niche, it's best to create a Facebook group that allows you room to grow. For example, creating a group about 'niche sites' will give you flexibility, and you can cover many topics.
However, creating a group that's only about keyword research will limit your growth. You can only cover this topic and will need to create a new group to do more. To avoid this problem, choose a topic that's niched down but not too narrow to create your group.
Not having other admins
Always give admin status to a couple of group members whom you trust. They'll help keep your group organized, and more importantly, if Facebook suddenly decides to block your account, you'll be able to create a new one and get one of your admins to add you back to the community instead of just losing the entire group.
Besides these ten Facebook Group Blunders, bloggers and marketers also commit a few other Facebook 'sins' such as adding people to their groups instead of inviting them. Some don't create rules for their groups; others make rules but don't enforce them, resulting in running rampant and annoying all the other members.
Not making the group private is another Facebook Group Blunders that allows people to join freely. The result is that dodgy members start spamming incessantly, and the entire place becomes a mess.
Conclusion So, keep these Facebook Group Blunders in mind and run a tight ship with your community. If you do it right, your members will find value in being there and look forward to the daily posts, and you'll also be able to promote your products and earn with them and build your list.
Facebook groups are one of the best free traffic generation methods available right now. Capitalize on them and reap the rewards. It doesn't get better than this.
Facebook groups are a distinctive way to drive organic website traffic to your internet homes. They're furthermore less complicated to produce than discussion forums and allow you the chance to build a thriving area of people interested in the very same particular niche.